Product designer with an attitude and aptitude

I look beyond the screen to understand what surrounds the problem — users, business goals and metrics, engineering constraints, marketing, and delivery.

I use AI to explore, prototype, and iterate faster — while keeping the decisions that need context, taste, and judgment human.

I look for the points in the journey where product and design decisions can have the most impact — from acquisition and onboarding to conversion and retention.

I treat accessibility as part of product quality from the start — designing to WCAG 2.2 AA by default, AAA where required, rather than treating it as a final compliance pass.